At Van Beek Natural Science, I managed our complete social media presence, combining creative content development with strategic planning.

I was responsible for creating organic and paid content across all channels, managing advertising budgets, and producing multimedia assets for our podcast. My work included developing comprehensive social strategies, crafting content calendars, and collaborating with UGC creators to expand our brand reach. Throughout my role, I balanced creative content production with data-informed decision-making to grow our digital presence and audience engagement.