Van Beek Natural Science (Feb 2025 - Dec 2025)
At Van Beek Natural Science, I managed our complete social media presence, combining creative content development with strategic planning.
I was responsible for creating organic and paid content across all channels, managing advertising budgets, and producing multimedia assets for our podcast. My work included developing comprehensive social strategies, crafting content calendars, and collaborating with UGC creators to expand our brand reach. Throughout my role, I balanced creative content production with data-informed decision-making to grow our digital presence and audience engagement.
UGC-Style Product Reel
This reel paired our products alongside a well-known dog food brand to tap into an existing, engaged audience. The organic, user-generated style helped the content feel native to the platform, and it caught the attention of the brand itself — expanding our reach beyond our own following.
Podcast Highlight Reels
The goal was to expand the podcast's audience through short-form social content. I edited and formatted episode clips for Instagram Reels, focusing on pacing and hooks that would drive new listeners to the full episodes.
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For the farm dog who's always in the thick of it. ExoExo creates a protective barrier to shield wounds and irritated skin from germs and bacteria. Tough days need tough care.
Sometimes the greatest gift we can give our pets is simply supporting their health. 🎁 From mobility to skin + coat, these daily rituals help them stay active, comfortable, and ready for whatever adventures come next. ✨
One happy pup again. 🙌 Real stories from real customers! Their experiences are their own and not official Van Beek Natural Science statements.
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Natural care for the moments that matter most with our furry companions. 🐾
🐱 Support your cat’s digestion daily. Synacore provides probiotics, prebiotics, enzymes, and vitamins to keep their gut health on track. Click the link in our bio to order today! 💙
Click on the photo for access to podcast via Spotify!
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When the hip & joint support is good, but the taste is even better. 😛🐾
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Give your pet’s digestion the support it needs with Synacore! This natural supplement combines enzymes, probiotics, prebiotics, and vitamins, and comes in convenient single packets you can easily sprinkle over their food. It’s a simple way to support their gut health and overall well-being, whether they’re dealing with occasional discomfort or you just want to keep them feeling their best. 🐾
Your cat thinks it's just dinner. You know better 😎 One simple sprinkle. Synacore delivers enzymes, probiotics, prebiotics, and vitamins into every meal without changing a thing about their dining experience. They get their favorite food. You get peace of mind. 💙
Summer Cat Giveaway! 🐱 We're spoiling our feline friends with the ultimate cat parent giveaway! Enter now for a chance to win a bundle packed with must-haves for you and your kitty.